| Monthly Highlights | August 2018 | | Your latest Google Ads updates | |
| Top 3 Trending Discussions | | 1 | When is Manual CPC the right choice for a bid strategy? | Read | | | 2 | How does the Maximize Conversions bidding strategy work with multiple conversion goals? | Read | | | 3 | Explaining Low Conversions for Shopping Campaigns | Read | | |
| | | Google AdWords is now Google Ads |  | | We launched AdWords nearly 18 years ago with a simple goal: to make it easier for people to connect online with businesses. Recently, we announced that Google AdWords is becoming Google Ads. The new Google Ads brand represents the full range of advertising capabilities we offer now — on Google.com and across our other properties, partner sites and apps. To learn more about the new branding updates, check out our full blog post! | | Learn More | | | | Expert Spotlight: James Clemens |  | | In addition to being a dedicated Google Ads Top Contributor since 2015, James is also a proud owner of a badged Google Partners Agency which advocates for the power of Google Ads to clients worldwide. James is one of our go-to Experts on Ads Optimization and Best Practices -- when he's not too busy eating pizza or getting his hands on the latest automotive technologies. Start a conversation with James and our other Google Ads Experts in the Community! | | | | | | | 
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