Google Alert - finance

News 6 new results for finance

Chinese manufacturing gains speed in October Houston Chronicle By ELAINE KURTENBACH AP Business Writer © 2010 AP SHANGHAI — Chinese manufacturing accelerated in October with spending on infrastructure projects spurring a jump in new equipment orders even as export demand remained subdued, surveys showed Monday. ... See all stories on this topic »

China Defends Africa, US Investment Amid Tensions NPR by AP China defended its growing global commercial presence as a source of jobs in Africa and the United States amid tension over control of resources and Zambia's arrest of two Chinese managers who shot miners during a pay dispute. ... See all stories on this topic »

Cargo plan bomb plot exposes risk to passenger aircraft Telegraph.co.uk Passenger planes are far more vulnerable to terror attacks than the public knows because of the lack of screening of cargo on board, experts warned. By Caroline Gammell The devices contained a highly explosive combination of PETN (Pentaerythritol ... See all stories on this topic » Telegraph.co.uk

ICBC Growth Helps Bolster Office Sector Wall Street Journal By LINGLING WEI Industrial & Commercial Bank of China is expanding in the US, and that's a bit of good news for the Manhattan office market. The Beijing-based bank, China's largest, has leased more than 10000 square feet at 1633 Broadway near 50th ... See all stories on this topic »

Yen Weakens on Speculation BOJ Will Expand Easing to Halt Gains BusinessWeek By Ron Harui and Monami Yui Nov. 1 (Bloomberg) -- The yen fell against all of its major counterparts on speculation the Bank of Japan will this week expand monetary easing to prevent the currency from edging closer to a record against the dollar. ... See all stories on this topic »

South Korea's Inflation Rate Climbs to 20-Month High, Exports Accelerate Bloomberg By Eunkyung Seo and William Sim - Mon Nov 01 05:11:01 GMT 2010 South Korea's consumer prices grew at the fastest pace in 20 months and exports jumped more than projected, bolstering the case for higher borrowing costs. The won and stocks rose, ... See all stories on this topic »

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News 10 new results for finance

Turning out for sanity. Or maybe fear. Boston Globe By Joseph Williams WASHINGTON — At the end of his highly-anticipated "Rally to Restore Sanity and/or Fear'' on Saturday, host Jon Stewart gave perhaps the most cogent reflection on the event that had unfolded on the National Mall over the previous ... See all stories on this topic »

China Manufacturing Accelerated in October, Purchasing Manager Index Shows Bloomberg By Bloomberg News - Mon Nov 01 02:50:26 GMT 2010 Heavy industry will continue to report weaker gains in output because of the energy campaign, National Bureau of Statistics spokesman Sheng Laiyun said Oct. 21. Photographer: Qilai Shen/Bloomberg China's ... See all stories on this topic »

Awaiting Fed's Plans, Markets Are in Limbo New York Times By CHRISTINE HAUSER Whatever the outcome of Tuesday's midterm elections, the Federal Reserve is widely expected to take new steps this week to spur the nation's snail-paced recovery. Indeed, investors are counting on the Fed. The stock market has been ... See all stories on this topic »

China's Stocks Rise for First Time in Five Days as Manufacturing Expands Bloomberg By Bloomberg News - Mon Nov 01 02:11:05 GMT 2010 China stocks rose, with the benchmark index climbing for the first time in five days, after manufacturing expanded at the fastest pace in six months. Jiangxi Copper Co. and zinc producer Zhuzhou Smelter ... See all stories on this topic »

Japan Bond Futures Rise on Speculation BOJ to Follow Fed in Policy Easing Bloomberg By Yoshiaki Nohara - Mon Nov 01 01:44:25 GMT 2010 Japanese bond futures rose on speculation the nation's central bank will announce further easing measures this week to follow similar moves by the Federal Reserve. Demand for bonds increased before a ... See all stories on this topic »

Bomb plot shows gaps in screening of air cargo USA Today By Thomas Frank, Alan Levin and Kevin Johnson, USA TODAY WASHINGTON — The Transportation Security Administration boasts that every piece of cargo carried on domestic passenger flights is screened for bombs before being put in the belly of an airliner. ... See all stories on this topic »

Chavez orders takeover of Venezuelan steel maker BusinessWeek Venezuelana President Hugo Chavez has ordered the expropriation of his nation's largest privately owned steel producer. It is the latest in a series of state takeovers that has raised concerns among business leaders. Chavez says the expropriation of ... See all stories on this topic »

Bank of America Tries to Straighten Out Mortgage Files Wall Street Journal By RUTH SIMON And DAN FITZPATRICK At five offices around the US, hundreds of Bank of America Corp. employees are slogging through 102000 foreclosure files, trying to fix any problems. The grunt work is slow. Just a "handful" of new affidavits were ... See all stories on this topic »

Curtain call for iconic Pontiac BBC News Pontiac - one of the US car industry's most iconic brands - has finally gone out of business. It happened a year after its parent company General Motors announced its shutdown in a major restructuring. Set-up in 1926, Pontiac came to embody the image ... See all stories on this topic »

Voters Weigh Property-Tax Caps Wall Street Journal By AMY MERRICK Indiana voters are likely Tuesday to enshrine new property-tax caps in the state constitution with an amendment that would make them permanent, adding to pressures on municipal budgets already hit by declines in incomes and housing ... See all stories on this topic »

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Google Alert - finance

Blogs 3 new results for finance

Club Troppo » Tax increment finance and failing conventionally in NSW By Richard Green In the edition changes of Saturdays Sydney Morning Herald, Mike Baird was quoted as proposing the use of Tax Increment Finance to fund infrastructure improvements. I was going to write a more substantial post on this, but I can find no ... Club Troppo - http://clubtroppo.com.au/

Student Finance – Carry on Your Education in Hassle-Free Way ... By admin Student finance is really a wonderful help for students and parents who are unable to carry on further or higher education due to the shortage of funds. Now, no need to stay away from education! This finance is ready to assist you so ... Wall Street Stocks | New York... - http://www.wallstreetstocks.net/

Personal finance training for Young Adults | US Post Today. By uspost US Post Today. - Personal finance training for Young Adults. US Post Today. - http://www.usposttoday.com/

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News 5 new results for finance

Team Sanity numbers more than 200000, by some estimates Los Angeles Times Organizers say 250000 crowded the National Mall for the event by comedians Jon Stewart and Stephen Colbert. Satire and laughs ruled the rally, with a rare serious message from Stewart at the end: These are 'hard times, not end times. ... See all stories on this topic »

Analysis: Bomb plot could raise costs, but who pays? Reuters By Tim Hepher PARIS (Reuters) - Security fears triggered by the air freight bomb plot could increase the costs of global trade and fuel debate over the technology needed to screen packages and who should pay for it, transport officials said on Sunday. ... See all stories on this topic » Reuters

Pontiac, maker of muscle cars, ends after 84 years BusinessWeek By TOM KRISHER The General Motors brand was known for muscle cars drag-raced down boulevards, parked at drive-ins and roared across movie screens. The 84-year-old brand has been moribund since GM decided to kill it last year as it collapsed into ... See all stories on this topic »

Stocks dip ahead of Fed moves, elections Washington Post Most US stocks fell last week as investors awaited congressional elections and the Federal Reserve's plans for economic stimulus. 3M dropped 6.9 percent, the most in the Dow Jones industrial average, after the maker of Scotch tape and electronic signs ... See all stories on this topic »

GE's Biggest Electric-Vehicle Order a 'Huge Step Up' BusinessWeek By Rachel Layne and Alan Ohnsman Oct. 29 (Bloomberg) -- General Electric Co. may jump-start the electric-vehicle industry with an order that Chief Executive Officer Jeffrey Immelt said will be the largest in history. GE, whose power-generation ... See all stories on this topic »

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News 3 new results for finance

Stocks' week of reckoning arrives Reuters By Edward Krudy After a two-month rally in the stock market, some investors are about to see if they get what they wished for: more Republicans in Congress and lots of cheap money. The US stock market has priced in the Republicans gaining ground in ... See all stories on this topic » Reuters

Pontiac shifts into park after 84 muscular years msnbc.com Mark Hertzberg / AP Pontiac, whose GTO and Firebird muscle cars defined fast rides, drive-ins and cruising for a generation of teenage boys, is going out of business. By TOM KRISHER The Associated Press DETROIT — Pontiac, whose muscle cars drag-raced ... See all stories on this topic » msnbc.com

Mail bombs could have been on passenger planes, experts warn Detroit Free Press AP LONDON -- The mail bombs discovered aboard cargo jets in England and Dubai could easily have ended up on passenger planes, which carry more than half of the international air cargo coming into the US, experts said Saturday. And experts caution that ... See all stories on this topic »

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Google Alert - finance

Blogs 5 new results for finance

Personal Finance · BuZZ By admin Kapoor/Dlabay/Hughes' Personal Finance is the #1 market-leading Personal Finance text. It provides comprehensive coverage of personal financial planning in th. BuZZ - http://buzz.co.cc/

Free Course To Keep Personal Finance Management Simple | 4 U ALL ... By All4U Singapore (PRWEB) June 16, 2006 Many people are financially ‘illiterate’ and to learn what is personal finance management will. 4 U ALL Information - http://www.4-u-all.com/

Canadian Finance Carnival #8 - Canadian Finance Blog By Tom Drake Rachel at MomVesting presents Finance Definitions: What is an Asset? , saying "While we all have an intuitive idea about what an asset is, MomVesting helps us define the concept precisely to help us make wiser decisions." ... Canadian Finance Blog - http://canadianfinanceblog.com/

PERSONAL FINANCE LUMINARIES-Flexo, Consumerism Commentary ... By Barb Welcome to the first of a monthly series featuring in-depth interviews with the super stars of the on-line PERSONAL FINANCE universe. These interviews will educate and inform offering insight into their successes and challenges. Barbara Friedberg Personal Finance - http://barbarafriedbergpersonalfinance.com/

» Top Personal Finance Blogs Roundup By Jim Every few weeks a random person usually emails me with their latest list of. Bargaineering - http://www.bargaineering.com/articles/

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Google Alert - finance

News 5 new results for finance

Sanity Reigns in Jon Stewart's America New York Magazine There was only one point at the Rally to Restore Sanity when Jon Stewart acknowledged that, sometimes, it was reasonable to act rashly—he gave a "medal of reasonableness" to Jacob Isom, a 23-year-old Texan skateboarder who rescued a kerosene-soaked ... See all stories on this topic » New York Magazine

GE to Order 'Tens of Thousands' of Electric Vehicles msnbc.com By IBTimes.com General Electric will order "tens of thousands" of electric-powered vehicles in about a week, CEO Jeffrey Immelt said. At a speech in London yesterday, Immelt said the company will place the "largest order in history" in the next week, ... See all stories on this topic »

US steps up screening after bomb plot as debate renews over safety of cargo ... Los Angeles Times WASHINGTON – US officials dramatically increased the screening of incoming air cargo following the interception on Friday of two explosive devices believed to have originated in Yemen, as a renewed debate emerged over how much resources federal ... See all stories on this topic »

AIG Asian unit IPO aimed at repaying bailout funds expands to US$20.5 billion The Canadian Press HONG KONG — The Hong Kong listing of AIG's Asian unit, which aims to raise funds for repaying US federal bailout loans, has been expanded to US$20.5 billion. AIA Group Ltd. said in a statement late Friday it increased the number of shares offered from ... See all stories on this topic »

Green: Cap and Trade, the California Way New York Times By FELICITY BARRINGER Monica Almeida/The New York Times Emissions from a chemical plant nears the Ports of Los Angeles & Long Beach, Calif. Months after federal cap-and-trade legislation died in the Senate and days before California voters will decide ... See all stories on this topic » New York Times

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News 2 new results for finance

Cargo planes are vulnerable to terrorist attacks, as latest scare proves New York Daily News BY Larry Mcshane A UPS cargo plane rests on the tarmac in Philadelphia after a suspicious package was found onboard Friday. Security for cargo planes is often less stringent than on commercial flights, with the sheer volume of international air ... See all stories on this topic » New York Daily News

Capt Bernanke on course for icebergs Financial Times By Edward Chancellor This week Ben Bernanke is likely to announce a new programme of "large-scale asset purchases". The aim of quantitative easing is to dispel deflation and reduce unemployment. Yet the plan is beset with controversy. ... See all stories on this topic »

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News 3 new results for finance

Yemen Authorities Arrest Explosive Parcel Suspect Fox News AP Oct. 29: Activity around UPS containers in the cargo area of East Midlands Airport, near Nottingham central England after suspicious packages containing explosives on a cargo flight at a British airport sparked a security alert in at least two ... See all stories on this topic » Fox News

Wells Fargo's foreclosures are jeered, cheered San Francisco Chronicle Wells Fargo & Co., the largest US home lender, is under the gun nationwide over its foreclosure paperwork, but not all states' officials are critical. Wells Fargo has become both a target of foreclosure critics and an example of how the housing mess ... See all stories on this topic »

Halloween sparks retail sales Scranton Times-Tribune BY JIM DINO (STAFF WRITER) Linda Morgan / Staff Photographer Sierrya Rosenberg, 3 of Edwardsville, pulls her cart of pumpkins at Roba Family Farms in Dalton on Monday. With a national retail group predicting big numbers, many feel Halloween 2010 could ... See all stories on this topic » Scranton Times-Tribune

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Google Alert - finance

Blogs 5 new results for finance

finance, travel and Insurance news Why You Should Read Personal ... Although still not a mainstream phenomenon, Personal Finance Blogs are an increasingly popular additional source of investing and financial planning information. finance, travel and Insurance news - http://erwinhaas.com/

Personal Finance Rules And Tricks | 9DOWNSOFT Finance By Admin A lot of productive folks have mentors to guideline them in understanding the abilities that lead to achievement, and I'll do my greatest to. 9DOWNSOFT Finance - http://finance.9downsoft.com/

Accounting Business Finance Outsourcing: Ensure a Professional ... By admin Outsourcing is emerging as one of the core strategies by ventures worldwide, with an eye on carving a niche in the competitive. Marine Group - http://www.merinegroup.com/

Business & Finance News: Verizon iPhone 4 (NYSE:VZ) (NASDAQ:AAPL) By Lois C. Business & Finance News. Reporting on the Business & Finance that Will Affect Your Life. Pages. Home · About Us · Privacy Policy · Contact Us. Saturday, October 30, 2010. Verizon iPhone 4 (NYSE:VZ) (NASDAQ:AAPL) ... Business & Finance News - http://business-and-finance-1357.blogspot.com/

Video pedia World - Personal Finance & Money Managing : How to ... By outlay Personal Finance & Money Managing : How to Open a Debt Consolidation Business. Video pedia World - http://videopediaworld.com/?q=Save+Us+From+Berlusconi

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News 2 new results for finance

Fox strikes deal with East Coast cable provider Los Angeles Times Cablevision, which serves 3 million customers in the New York area, had objected to the broadcaster's fees, leading to a two-week blackout. By Joe Flint, Los Angeles Times A feud between two media giants that kept millions of cable TV subscribers in ... See all stories on this topic »

More Closing Jitters New York Times By LYNNLEY BROWNING THE final weeks before a mortgage closing can be nerve-racking for any borrower, but new guidelines from Fannie Mae calling for an 11th-hour inspection of finances may mean even more headaches. These new quality-control guidelines ... See all stories on this topic » New York Times

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News 4 new results for finance

M2 Velocity Suggests A Stronger Q4 GDP The Business Insider I'm going to leave it to others to tear apart the Q3 GDP number (which was a bit disappointing) and focus instead on where GDP is headed, from a top-down perspective. Quarterly GDP numbers aren't very useful, in any event, since they are old news by ... See all stories on this topic » The Business Insider

MGM film studio plunges into bankruptcy The Guardian In its glory years, Metro-Goldwyn-Mayer was a Hollywood hit factory that churned out golden classics such as Mutiny on the Bounty and The Wizard of Oz. But the US entertainment empire is to declare itself bankrupt this week under a pre-arranged deal ... See all stories on this topic » The Guardian

Invest Like Warren Buffett, And Maybe Even Do Better Wall Street Journal By ANDREW BARY Warren Buffett has compiled an awesome investment record over 45 years as CEO of Berkshire Hathaway, but he's not infallible. Mr. Buffett has made several equity purchases for Berkshire in recent years that now trade below the company's ... See all stories on this topic »

How Immigrants Create More Jobs New York Times By TYLER COWEN IN the campaign season now drawing to a close, immigration and globalization have often been described as economic threats. The truth, however, is more complex. Over all, it turns out that the continuing arrival of immigrants to American ... See all stories on this topic »

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News 2 new results for finance

Tribune investors sue banks that arranged financing Reuters CHICAGO (Reuters) - A group of investors in bankrupt Tribune Co sued JPMorgan, Merrill Lynch, Citicorp and Bank of America, claiming the banks arranged $3.7 billion in loans in 2007 they knew the company could never repay. "The Lead Banks knew that ... See all stories on this topic »

Icahn ramps up MGM effort again Reuters Investor Carl Icahn speaks at the Wall Street Journal Deals & Deal Makers conference, held at the New York Stock Exchange, June 27, 2007. By Sue Zeidler LOS ANGELES (Reuters) - Billionaire investor Carl Icahn presented another offer to lenders of ... See all stories on this topic » Reuters

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AdWords Welcome Pack: Manage your account effectively

Email 6 of 6

Hello,

The online world moves very quickly, so what works for you today may not be as successful next week.

Because of this, we recommend that all our AdWords advertisers log in to their account on a regular basis. Even a quick check-in once a week can help you get the most out of your advertising budget.

Here's a quick list of actions for you to follow every time you log in to your account. This will help you to get a great understanding of how your account is performing and whether you're meeting your business goals.

What do I do when I log into my account?

When you log into your AdWords account, first check notifications and account alerts on the 'Home' tab.

Then, go to the 'Campaigns' tab and set the time range (in the top right-hand corner of your account) to a period of 1-4 weeks to get a good indication of recent performance.

How can I check my AdWords performance?

Performance will vary by account so focus on identifying your best and worst performing keywords and ads to help refine your account:

Under the 'Keywords' tab, review:

• Keyword clickthrough rate (CTR). Which keywords are receiving your highest and lowest CTR?
• Position of your keywords. Are your ads appearing on the first page i.e. avg. pos. of 1-11?
• Keyword status. Are your ads eligible to show?
• Quality score. You can see the quality score for each keyword by clicking on the icon in the status column.

Under the 'Ads' tab:

• Review your ad clickthrough rate (CTR). If you are testing multiple ads in each ad group check to see which are performing best.

If you have Conversion Tracking enabled, check which ads and keywords are converting into sales.

What do these metrics mean?

How do I manage my account for success?

Refine your keywords and ads:

• Look at the top performing keywords and ads – edit those that are not doing well, using your top performers as a guide to how they can be improved.
• Delete those that have consistently performed poorly.
• Use negative keywords to eliminate unwanted impressions.

Test new keywords and ads in your campaigns:

• Use the keyword tool to get keyword suggestions to add to your campaign.
• If you don't have multiple ads in each ad group, you should create more ads and test them to see which works best for you.

This is the final email of the AdWords Welcome Pack. We hope you have found it useful and are now well equipped to run your AdWords advertising campaign successfully. If you have any questions in the future, we have a variety of educational resources to help you.

Thank you again for choosing AdWords,

Laura

The Google AdWords Team

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